Free audio of Creating Customer Evangelists (chapter 1)
800-CEO-READ is offering a
free download of the first chapter of Creating Customer Evangelists by Jackie Huba and Ben McConnell. I'm a huge fan of this book and attended their Customer Evangelism University last year in Chicago. If you want a taste of their insights into how you can mobilize your customers' passion and turn it into a powerful force to spread the word about your brand, this is a great way to get started. Huba and McConnell have also contributed a manifesto piece at
Change This and maintain a terrific blog:
Church of the Customer.