Seth Godin's at it again
Seth Godin's new book Free Prize Inside will be released next week. It's a terrific sequel to Purple Cow - a small but powerful volume about how to make your rpoduct or service remarkable. Seth is offering a free e-book called Bull Market that acts as both a condensed version of both of these books and a who's who list of companies and individuals who "get it". Many of the marketing oriented bloggers I reference in this space and list on my blogroll are in the book.
I was fortunate enough to get my hands on Free Prize Inside a few weeks ago. It's vintage Seth. Amusing, infuriating, challenging, inspiring. You won't believe the packaging if you're able to get your hands on the first printing.
Free Prize Inside will be officially released on May 11.
P.S. I made the list Buzz Agents in Bull Market on page 30. Cool!