Office Business Applications - Microsoft's opportunity to change the face of the eneterprise software

Josh Greenbaum has posted an article highlighting the great opportunity Microsoft has with OBAs:

"OBAs are Outlook, Excel, or Word interfaces to back-office ERP functionality, and their ascendancy would make Office the user’s entrée into the ERP world instead of a proprietary Windows client or enterprise portal interface. Judging from the initial reaction to the original OBA – the SAP/Microsoft joint product called Duet – and the early indications of interest from customers for the newer, non-SAP OBAs, this is Microsoft’s opportunity to change the face of enterprise software"

Granted, Josh points out a few wrinkles Microsoft has to iron out before the smooth sailing to the ultimate success and i am confident that over time, we definitely will.