Steven Sinofsky highlights IBF during FAM.

Just wanted to share with you that Steven Sinofsky, Senior Vice President, hightlighted IBF during his keynote speech at the Financial Analysts Meeting on July 29th. Here is what he had to say:

“[...]So a good example of what do we mean by a solution. Well, part of the Office System is something that we actually released over the past few months called the Information Bridge Framework. The Information Bridge Framework would historically have been the kind of thing that somebody would have kind of had to hack together themselves within their organization and not seeing the broad usage and support that we're able to offer.
   
  What this framework does is it allows you to connect from within the Office application to the enterprise information that's really important--for example, if you're dealing with customer service escalation, and you've got to write a letter to a customer, or respond to a customer inquiry, having access to the CRM information about that customer directly from within, say, a task pane or a window within Microsoft Word, to automate the process of including that information. “We notice you contacted us on a certain date, your customer number is the following, or please refer to this service ticket number,” are all great ways of really integrating that line of business information and creating a complete solution, rather than just, “here's the place to type the letter, and it's up to you to figure out how to get the rest of the information into it.”
   
  So when we think about the entire Office product line, we really think of it in terms of a system--a set of integrated products that we're evolving, and working together to solve a much broader set of productivity problems that people have--and really sort of up the ante of the kind of things that the PC can do for you in the workplace to get your job done.“