LookOut for Some Confusion

I've been seeing a lot of nice reviews about LookOut recently. Some of the blogs I've read were confusing me. I was thinking: "Hey LookOut doesn't do that."

Well it turns out there are two products out there using the word LookOut in their product name. Here are the two products:

• SSW LookOut! for Outlook - (Description from their web site) Use SSW LookOut! to organise and manage your email and help ensure e-mail is always an advantage to your business and not a liability! With tons of rules and auditing checks, SSW LookOut! also notifies the user whether emails are from people within their corporate Access or SQL Server database.
• LookOut - (Description from their web site) Lookout is lightning-fast search for your email, files, and desktop integrated with Microsoft Outlookâ?¢.

I happen to personally use the latter and I'm still on the fence about whether I will stick with LookOut or go with X1. For the most part I'm impressed with LookOut and I'd hate to see this startup have to deal with a brand identity issue as they get off their feet.